Have you met Arabella Pipkins? She’s the no-nonsense (and only slightly unhinged) agony aunt tasked with solving the nation’s olfactory issues. The tools of her trade are an honours degree in “Empathy”, the ability to say “there there, sweetie” in a dozen different languages, and just one or two sprays of Febreze. Throughout March and April 2015, she brought her unique problem-solving skills to Smooth Radio, in unique 90” sponsored content pieces – assisted at all times by voiceover artist Rosie Cavaliero (pictured).
Remember, if your radio campaigns seem a little stale – or if they simply stink – a blast or two of “unusual productions” can have them smelling delightful again in no time.